When it comes to developing your personal brand, the clue is in the name. That’s right – it’s personal!

Think about it this way. In the morning, when you head out or log on to work, do you have a complete personality transplant? Of course you don’t! Sure, you may tap into a different, professional version of yourself, but you’re still you.

As executive talent recruiters, we’re always drawn to candidates with a really memorable, distinctive and authentic personal brand. And our clients feel the same way. But how do you curate a personal brand that’s true to you but still has career progression prowess?

In this Intuitive Masterclass, we explore how to develop a personal brand that’s both memorable and career-boosting.



We think Dr Seuss put it best when he said “Today you are you, that is truer than true. There is no-one alive who is Youer than You”.

But how does Dr Seuss relate to building a memorable personal brand that sets you apart for senior leadership consideration?

Well, Seuss’ declaration reminds us that our true value is found in those characteristics and experiences unique to us. It centres on acceptance, authenticity and self-assurance – principles that determine how convincing and distinctive we are and subsequently, whether we’re overlooked or misunderstood. Especially during the executive recruitment process.

A personal brand without heart can fall flat. That said, if you’re not used to being an open book, the prospect can be rather scary. Being “You-er than You” requires a mindset shift where vulnerability = strength. It also requires doing some homework.

The top-marks task? Find a way to sound like you. We’ve found this exercise to be particularly helpful:

  • Ask a handful of sincere and trustworthy folks to describe you in 3-5 words. Try and mix discreet professional and personal relationships
  • Encourage your mini personal branding focus group to be honest about what they think, but let them know you’re especially interested in morals and strengths
  • Compile and compare feedback with an open mind
  • Begin formulating what your personal brand really is by better understanding how you’re read and valued

This exercise will help you break free of internalised thoughts – negative or positive – and illustrate the key ingredients of your personal brand. You may also wish to set aside some time to reflect on feedback and think about how your characteristics translate into workplace leadership performance and aspirations. But more on that here.



Getting your CV professionally drafted is part and parcel of building “Brand You”, right?


Although it feels somewhat instinctive to go to the professionals, we have to make an exception when it comes to writing your CV. (But don’t be discouraged from working with a proofreader if you wish!)

This is because how you present your CV is a fundamental part of your personal brand. It’s arguably the make-or-break asset, following yourself, that will decide whether you make a consideration shortlist, an initial interview, or a final presentation.

As an executive leadership talent consultancy, we can always – always – tell when a CV has been created by someone other than the name on the page. Whether it’s the generic vocabulary, disjointed storytelling, or cookie-cutter template, it’s clear when a CV isn’t the product of its owner.

Now, we’re not saying you need to channel your inner Picasso or recite a thesaurus.

What we are saying is that it’s worth taking the time to develop your CV in harmony with who you are as a person – your values, authentic characteristics, and unique goals. Essentially, taking what you learned from those earlier exercises and putting it onto paper.

When your CV is a genuine extension of yourself, it’s far easier to use as a tool in your career progression journey. You’ll be able to reference it effortlessly, bounce around it with confidence, answer questions, and ad-lib without a moment’s thought, which will allow your personality to shine in an interview.

Or, at any other touchpoint for that matter. This brings us nicely to our next point.

Keep in mind that your CV, although a document, is a touchpoint in the recruitment process and critically with talent consultants. Although talent consultants often aren’t doing the direct hiring, they curate the ultimate shortlist. So, make sure that your personal brand sings loud and proud right from the offset, even in those instances that feel like formalities or logistics.

  • If you only take away one point, make it this: you are the essence of all you’ve experienced. Do all you can to distil that essence into your personal brand and you’ll amplify your visibility and appeal in the recruitment process significantly.


So, you’ve developed your personal branding, stretched your comfort zone and maybe even gained a whole new perspective.

Now it’s time to make it count.

At Intuitive, we work with candidates to help you understand your values and characteristics in a professional capacity, and the best way to leverage them in the talent attraction process. Essentially, in the words of the wonderful Dolly Parton, “find out who you are and do it on purpose”.

This step isn’t just about helping you stand out to potential employers, but to attract the type of role and organisation that aligns with who you are and what you value. In addition to our “what makes you, you” exercise, we like to introduce a professional angle with this handy exercise, too.

  • Schedule some quiet, thinking time in the diary to really think about what you value in the workplace
  • The best way to hone in on what’s truly important is to ask yourself – “what does my best day ever look like?”
  • Plan your best workday, from start to finish, and reflect on any words, themes or sentiments that crop up or correlate
  • Add these to your personal branding vocabulary and integrate into every touchpoint and representation of yourself.
  • Carefully consider any roles that don’t align with the values and characteristics of your personal brand

Ready to make search consultancy an experience to smile about? View our brochure to hear from candidates and clients who team up with Intuitive time and time again.



WE would love to get to know you!

Please do give us a call, drop us a message or follow us on Twitter & Linkedin!

Related blogs

Success Stories - Martijn Gilbert
Read more Read more
Video: Success Stories – Martijn Gilbert

Our team works with a host of leading employers in the bus industry, placing dynamic leadership talent into executive level roles.

why rail needs interim leaders
Read more Read more
Why UK Rail Needs Interim Executives

There is growing demand for interim leaders in the UK rail sector – here are some of the main reasons why – and how you can get ahead.

why public transport is a great career choice
Read more Read more
Why You Should Consider a Career in Public Transport

We explore several of the most important reasons why you should consider a leadership-level career in public transport.

Read more Read more
Intuitive On The Move!

The Intuitive team has been out and about, mixing with transport industry leaders, and keeping our ears close to the ground for the latest developments.

Read more Read more
What UK Rail can do for Social Mobility

What should UK rail be doing to support those from underrepresented and underprivileged backgrounds as they try to make their mark on the industry?

Read more Read more
Creating a Friendly Workplace Culture for Neurodivergent Individuals in UK Transport

Being neurodivergent-inclusive brings benefits both to employee wellbeing and your business. But how do you create a neurodivergent-friendly workplace?

Read more Read more
Seven Ways Interim Managers Could Boost Your Business

Recruiting interim candidates is a good way of bringing in specialist expertise, offering flexibility and a diverse breadth of experience as well as cost-effectiveness.

Unconscious bias against neurodiversity in recruitment
Read more Read more
Assessing Your Recruitment Process for Neurodiversity Bias

As with any other employee, new executives need support as they adjust to their new role so that they can perform to their full potential. But how long is long enough?

How long should executive onboarding last
Read more Read more
How Long Should Executive Onboarding Last?

As with any other employee, new executives need support as they adjust to their new role so that they can perform to their full potential. But how long is long enough?

Read more Read more
Key Challenges for the UK Bus and Coach Industry – and the Leadership it Needs

We take a close look at the biggest challenges facing the bus sector and how they might be addressed moving forward.

promoting yourself as an interim executive
Read more Read more
Promoting Yourself as an Interim

To be an effective interim executive, you need a particular skill set that equips you for the challenges you’re likely to encounter. Here’s what to develop – and to promote.

Considerations to make before committing to your next career move
Read more Read more
What You Need to Consider Before Making Your Next Career Move

Before committing a big career move, there’s a lot you need to think about. Here’s what you should consider before taking on a new role.

Read more Read more
Infographic: How Intuitive Made a Difference in 2023

We did so much in 2023, so we’ve created an infographic of some of our biggest achievements this year!

Executive job interview tips
Read more Read more
Tips for Acing Your Next Executive Job Interview

if you’re on the lookout for a new executive role – whether it’s your first job at this level or you already have some senior-level experience – hare some top tips to bear in mind.

bus industry diversity
Read more Read more
Driving Change in the UK Bus Industry: Why Diversity Matters

Taking a closer look at why it’s so vital that organisations in the bus and coach sector take diversity seriously and act accordingly.

Bus Sector
Read more Read more
Video: A Force for Change in the Bus Sector

Our team works with a host of leading employers in the bus industry, placing dynamic leadership talent into executive level roles.

ed&i in the UK bus sector
Read more Read more
ED&I In The UK Bus Industry: The Scale Of The Challenge

Buses have long been the site of struggles for civil rights and equality, and, for all its progress, the UK bus industry has a way to go.

executive onboarding blog
Read more Read more
How To Keep Executive Onboarding On Track

Between 50% and 70% of executives fail within 18 months of starting a new role. So what can be done to ensure executives thrive and prosper?

interview style pros and cons
Read more Read more
Conducting a Successful Interview: Pros and Cons of Different Interview Styles 

Recruiting for executive roles is never an easy business, but choosing the right interview format for the position and your organisation can make it easier.

executive onboarding
Read more Read more
New Candidate Expectations for Executive Onboarding

New senior-level recruits have very different needs from their colleagues. Here’s how to ensure your executive onboarding process works.

The UK rail skills shortage 2023
Read more Read more
Infographic: The UK Rail Skills Shortage

Our infographic lays bare the scale of the skills shortage in UK rail, its effects on the industry, and how recruiters can help to address the skills gap.

impact statement
Read more Read more
Our Impact Statement

Through our commitment to ED&I, we’ve spent the last decade working to make transport more diverse – and more reflective of the public it serves.

Read more Read more
Growing Senior Transport Roles to Consider in Recruitment Plans

We detail the growing c-suite positions you should account for in your recruitment strategies or may want to pursue as a leadership candidate.

Read more Read more
Knowing if and When Interim Leadership Is Right for You

For many senior professionals, interim management is the most rewarding career path imaginable – but contract work isn’t for everyone.

Read more Read more
CV Rules and Best Practices for Senior Leaders

How you can take your CV from a tell-all list to a marketing tool that increases your chance of securing an interview.

Read more Read more
Video: Nina Reflects on 10 Years of Intuitive

Founder and Director Nina Lockwood reflects on the last ten years of Intuitive and shares her thoughts on recruitment and the transport industry.

Celebrating ten years of Intuitive Recruitment
Read more Read more
Video: Ten Years of Intuitive

Intuitive’s first decade has been magical. Here are the highlights, from bringing new faces into the sector to hosting a hit podcast and winning Executive Recruitment Agency of the Year.

Intuitive 2022 Year in Review
Read more Read more
Video: Our 2022 Wrap Up

2022 has certainly been a fantastic year for Intuitive. So to celebrate, we’ve packed our highlights into a short wrap-up video.

Read more Read more
Infographic: Sector Switching – How to Figure out the Right Fit?

Could a different sector be a better fit for your career priorities and progression goals? This 7-step plan can help you decide.

Read more Read more
Get what you need from Interviews Without being Script-Bound

We share six steps for developing an interview approach that gets what you need from leadership candidate interviews, without relying on a script.

Read more Read more
Adapting Your Interview Style: Part 2 – In-Person Interviews

In-person interviews are far more fluid than they used to be – especially for senior leaders. Here are four ways to adapt your interview style for senior leadership positions.

Read more Read more
Adapting Your Interview Style: Part 1 – Video

As video interviews have grown, so have expectations of how candidates use virtual tools. Here’s how to adapt your interview style for virtual spaces.

Read more Read more
Making LinkedIn an Irreplaceable Career Progression Tool

We share our tried-and-true seven-step strategy for making LinkedIn an irreplaceable tool in your career progression journey.

Read more Read more
Hallmarks of Ads that Attract the Strongest Candidates

Discover four fundamental features of senior leadership job adverts that attract the strongest Transport candidates.

Read more Read more
Building an Employer Value Proposition That Evolves with Candidate Expectations

While you can’t predict what’s to come, adjusting your strategic approach with an evolving EVP can ensure it always delivers what matters.

Read more Read more
Faster Career Progression by Embracing Positive Thinking

A positive attitude can be a real divider when it comes to professional success and can improve confidence, relationships and the speed at which you achieve your goals.

Read more Read more
How To Have Authentic Conversations With Candidates

Authentic conversations help uncover the real person behind an impressive CV, and are paramount to matching the right candidate with the right enterprise.

Read more Read more
Weighing Up A New Role: Three Questions To Ask

We share three fantastic questions that every transport leadership candidate should ask during the interview process. Revealing answers are guaranteed!

Read more Read more
Intuitive proudly announce our CPT membership

Intuitive will be teaming up with the CPT to connect bus and coach organisations with exceptional leadership professionals.

leadership potential
Read more Read more
Ways to Identify Leadership Potential Outside Your Sector

How can your transport organisation tap into cross-sectoral talent and identify leadership potential? We explore strategies for finding talent and 5 specific characteristics to look for.

transport sector
Read more Read more
How Transport Can Be a Successful Force for Change

Why connecting with clients with candidates from outside of the transport sector is important and how it can benefit your organisation. We share 4 interesting advantages.

Read more Read more
Reverse Mentoring: Why it’s Important to the Transport Sector

Reverse mentoring empowers less senior, younger, or more unconventional employees to share their knowledge and experience with more senior, conventional, and oftentimes older colleagues.

Read more Read more
How to Challenge Unconscious Bias in the Recruitment Process

Unconscious bias has been associated with career challenges for those from diverse backgrounds, and when left unchecked, can affect workplace inclusivity.

Read more Read more
Why Your EVP will Turn the Tide on Recruitment Challenges

Putting your employer value proposition at the heart of your recruitment strategy can set you up for long and short term success.

Read more Read more
4 Ways to Have a Positive Mindset in Your Role

In the workplace and as a leader, a positive mindset is important not just for job satisfaction, but for being effective and driving change.

Read more Read more
Unveiling the 90 Day Accelerator Programme

Nina and Founder and Director of Metisblue Laurent Bouvier introduce the exclusive and focused 90 Day Accelerator Programme.

Blog Title Card: Nina on Inspirational Women in Recruitment
Read more Read more
Hear Nina on the Inspirational Women in Recruitment Podcast

Nina recently featured on the Inspirational Women in Recruitment podcast, revealing her approach to attracting and engaging talent and more.

Skills for the transport sector
Read more Read more
How to Match Transport Candidates Beyond the Job Description

Whether recruiting as an internal team or with a Talent Consultancy, our tips can help you match high-level roles with the best in transport.

Blog Title Card: In-Demand Skills for Transport
Read more Read more
5 Key Transferable and Desirable Skills for the Transport Sector

Discover the top five in-demand transferable skills relevant to high-level roles in the transport sector, based on feedback from our clients.